Leonardo Zurich

Email Marketing & Retention

Email marketing flows and campaigns generating CHF 60K+ in revenue with open and click rates far above industry benchmarks.

Client

Leonardo Zurich

Year

2024/2025

Challenge

Leonardo Zurich needed to nurture new subscribers, recover abandoned carts, and strengthen customer retention, key aspects for a premium fashion brand building loyalty in its first year of e-commerce. The goal was to make email not just a communication tool, but a core revenue channel.

Approach

I designed and implemented a series of automated email flows and campaigns, including:

  • A welcome flow introducing the brand story and best-selling products
  • Abandoned cart recovery sequences to boost conversions
  • Post-purchase emails to encourage repeat business and deepen customer connection
  • Regular newsletters featuring seasonal launches and curated lifestyle content

Each flow was tailored to the brand’s premium positioning, with refined visuals and compelling copywriting.

Results

  • Welcome flow: 75% open rate, 26% click rate, 12% conversion rate
  • Email campaigns overall: 59% open rate, 6% click rate, 0.2% conversion rate
  • Revenue impact: CHF 38,500 generated from welcome flow + CHF 21,800 from campaigns since launch
  • All metrics significantly above industry benchmarks (apparel average open rate 38%, click rate 1.45%, conversion 0.07%)

Impact

Email marketing quickly became one of Leonardo Zurich’s strongest retention and revenue channels. Beyond sales, it created a direct line of communication with clients, built loyalty, and reinforced the brand’s premium identity.