Email Marketing & Automation

Email marketing that builds relationships and drives revenue

Email remains the most powerful digital marketing channel: it’s personal, direct, and effective. Unlike social media, where algorithms change overnight, emails land straight in your customer’s inbox. Whether you want to welcome new subscribers, recover abandoned carts, or keep your audience engaged with regular newsletters, a well-designed strategy can generate results worth tens of thousands of francs every year.

I create email strategies that do more than send messages. They build loyalty, recover sales, and nurture your community.

– Sophie

Email remains the most powerful digital marketing channel: it’s personal, direct, and effective. Unlike social media, where algorithms change overnight, emails land straight in your customer’s inbox. Whether you want to welcome new subscribers, recover abandoned carts, or keep your audience engaged with regular newsletters, a well-designed strategy can generate results worth tens of thousands of francs every year.

I create email strategies that do more than send messages. They build loyalty, recover sales, and nurture your community.

– Sophie

Starter Flows

One-off setup. Perfect for smaller businesses or those just starting with email marketing.

Welcome Flows

First impressions matter. A welcome sequence introduces your brand, sets the tone, and invites your audience to engage. It turns new subscribers into loyal followers, or even first-time customers.

  • 1 optimisation after 3 months (small refresh: subject lines, content tweak, timing).
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E-Commerce Automations

For online shops, automation is a game-changer. I set up complete flows that include:

  • Welcome sequences that introduce your brand and encourage a first purchase
  • Abandoned cart emails to recover lost sales
  • Post-purchase journeys to thank customers and encourage repeat purchases
  • 1 optimisation after 3 months (small refresh: subject lines, content tweak, timing).

These flows run automatically and can easily generate CHF 20,000+ per year for a small to medium-sized brand.

Advanced flows (VIP, winback, referral, birthday, loyalty, etc.) are available as add-ons. These are ideal for brands with a larger customer base, or for those at a more advanced stage of growth. Pricing depends on your needs and the complexity of the setup.

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Growth Flows

Ongoing optimisation. Ideal for e-commerce brands with steady sales, where small improvements each month can add up to thousands in extra revenue.

Ongoing Optimisation

For brands ready to scale, I provide continuous improvements that turn email into one of your strongest revenue channels.

  • Monthly monitoring of performance (open rates, clicks, conversions, revenue)
  • A/B testing of subject lines, timing, content, and visuals
  • Segmentation of your audiences
  • Iterative improvements to maximise ROI
  • Regular reports with insights and benchmarks
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Newsletters

Newsletters are a powerful way to stay connected with your audience and keep your brand top of mind. I create newsletters that reflect your voice, showcase your products or services, and drive readers back to your website or store.

From strategy to copywriting and design, I take care of everything so you can focus on your business. Whether you want a one-off campaign or regular monthly newsletters, I adapt to your needs and make sure every send has an impact.

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Why choose me for your Email Marketing

Expertise & Strategy

  • I design email strategies with a 360° view of your digital marketing
  • Focus on ROI and long-term growth, not just short-term campaigns
  • Balance of creative storytelling and data-driven optimisation

Collaboration & Communication

  • A personal, collaborative approach with clear communication at every step
  • Transparency is key: processes and decisions are always explained
  • Based in Zurich, close to my clients

Reliability & Satisfaction

  • Transparent pricing with a clear offer upfront. No surprises at the end
  • One revision included in the price for adaptations if needed
  • Your satisfaction is my priority: I work until your flows feel like an authentic extension of your brand

Case Studies

Leonardo Zurich: Email Marketing & Retention

Email marketing flows and campaigns generating more than 20% of revenue with open and click rates far above industry benchmarks.

Read more

Let’s work
together

Ready to discuss your project?

A strong email strategy can transform how your customers experience your brand.

– Sophie