Leonardo Zurich

360° Digital Strategy

360° digital strategy for Leonardo Zurich, from e-commerce and ads to SEO, email, and content, generating CHF 300K+ in sales in a year.

Client

Leonardo Zurich

Year

2024/2025

Challenge

Leonardo Zurich, a premium Swiss fashion brand, entered the digital space in October 2024 with the launch of its first e-commerce store. The challenge was not just to build individual channels but to create a cohesive, full-scale digital strategy that would drive sales, establish brand authority, and set the foundation for long-term growth.

Approach

I acted as the brand’s full digital partner, managing every aspect of its online presence, including:

  • E-commerce management: launching and optimising the online store
  • Paid advertising: high-performing Meta Ads campaigns with a ROAS of 5
  • SEO: growing organic visibility from 0 to 2K+ visits/month in a year
  • Email marketing: automated flows and campaigns generating CHF 60K+
  • Content creation: photoshoots, lookbooks, newsletters, and storytelling
  • Analytics & optimisation: monitoring performance across channels to ensure alignment and growth

This 360° approach ensured all touchpoints, from ads to product pages to newsletters, worked together seamlessly.

Results

  • Over CHF 300,000 in sales generated within the first year of launch
  • A sell-out hero product (Oversized Teddy Coat) featured in the Swiss press and loved by influencers
  • A strong brand identity built through consistent content and storytelling
  • A sustainable digital foundation with proven growth across paid, organic, and owned channels

Impact

By managing Leonardo Zurich’s entire digital ecosystem, I helped transform the brand from an online newcomer into a recognised online player in Swiss premium fashion. The holistic strategy created clarity, cohesion, and steady growth, setting the stage for future expansion and long-term success.