Hi, I’m Sophie
My story began in Paris, where I grew up surrounded by culture, art, and a curiosity for the world. After graduating from ESSEC Business School, I felt the need to experience life beyond the city I knew so well, and so I moved to Greece.
Living there immersed me in the Mediterranean way of life: slower rhythms, light-filled days, and the sea always close by. It’s an influence that still runs through my work and inspires how I see brands today. In 2022, I made another move, this time to Zurich, where I now live and work with clients across Switzerland and beyond.
Hi, I’m Sophie
My story began in Paris, where I grew up surrounded by culture, art, and a curiosity for the world. After graduating from ESSEC Business School, I felt the need to experience life beyond the city I knew so well, and so I moved to Greece.
Living there immersed me in the Mediterranean way of life: slower rhythms, light-filled days, and the sea always close by. It’s an influence that still runs through my work and inspires how I see brands today. In 2022, I made another move, this time to Zurich, where I now live and work with clients across Switzerland and beyond.
My journey into digital marketing began long before it became my profession. In 2018, fascinated by the world of travel blogs, I created my own: The Beach Muse.
To make it visible, I dove into SEO, Pinterest, copywriting, and social media strategy. What drew me in was this perfect balance between creativity and data: telling beautiful stories while using insights to make them reach the right people.
Since 2019, I’ve been helping businesses build a digital presence that’s both visible and true to who they are.
What I love most is helping people grow what they are passionate about, whether it is a café, a fashion brand, an artist, a travel agency… Watching someone’s vision come alive online and reach the right audience is what makes this work meaningful to me!
I like to think my role is not just executing strategies, but also sharing a vision and bringing others along with it.
Outside of work, I’m endlessly inspired by the sea, photography, Mediterranean lifestyle, and languages.
I am drawn to interior design and architecture, especially Mediterranean aesthetics: the light, textures, and timeless details that make spaces feel alive.
These influences naturally find their way into my work, shaping how I think about visuals, storytelling, and brand identity.
At the end of the day, I believe collaboration should feel human and inspiring. If we work together, I’ll bring the same curiosity and care I put into everything else, and make sure your brand reaches the people it deserves to reach.