Leonardo Zurich

Content Creation & Storytelling

Creative direction and storytelling for Leonardo Zurich, from photoshoots to lookbooks, building a cohesive premium brand image that drives both sales and loyalty.

Client

Leonardo Zurich

Year

2024/2025

Challenge

As a new online player in the premium fashion market, Leonardo Zurich needed to establish a cohesive and aspirational brand image that matched its positioning. The challenge was to create content that would resonate both with online customers and with B2B buyers, while remaining authentic to the brand’s DNA.

Approach

I directed and produced multiple content initiatives, including:

  • Photoshoots for seasonal collections, acting as both photographer and creative director when needed
  • Collaboration with models and professional photographers to capture high-quality visuals for campaigns and lookbooks
  • Product descriptions and newsletters crafted to highlight each piece with refined storytelling
  • Development of lookbooks that presented collections to B2B clients in a visually compelling way

The goal was to ensure every touchpoint (website, ads, social media, newsletters, print) reflected the same premium, cohesive identity.

Results

  • Created a strong visual identity across all digital platforms
  • Lookbooks directly contributed to repeat B2B orders, as clients returned to the showroom after receiving them
  • Compelling product storytelling helped reinforce the premium value of each collection
  • Content was repurposed across campaigns, maximising consistency and efficiency

Impact

Through strategic storytelling and creative direction, Leonardo Zurich built a recognisable, premium brand image online and offline. The content not only attracted new customers but also strengthened relationships with B2B partners, positioning the brand as a serious player in Swiss fashion.