Leonardo Zurich

E-Commerce Growth & Management

Concept and management of Leonardo Zurich’s e-commerce, generating CHF 300K in sales within a year and turning a hero product into a sell-out success.

Client

Leonardo Zurich

Year

2024/2025

Challenge

Leonardo Zurich, a Swiss premium fashion brand, launched its first-ever e-commerce platform in October 2024 for its 50th anniversary. The challenge was to establish the online store from scratch, build awareness, and prove that a traditionally offline luxury product, premium coats and jackets, could succeed digitally in its first season online.

Approach

I took full ownership of the e-commerce strategy and execution. This included:

  • Building and managing the online shop from launch
  • Optimising the user experience for seasonal collection drops
  • Creating a seamless shopping journey aligned with the brand’s premium identity
  • Highlighting key products through storytelling and targeted campaigns

A core part of the strategy was spotlighting the Oversized Teddy Coat, a hero product with strong sales potential.

Results

  • Generated over CHF 300,000 in online sales in the first year since launch
  • The Oversized Teddy Coat sold out twice, leading to pre-orders and growing demand
  • Featured in the Swiss press and widely requested by influencers for collaborations
  • Built an online store that is now a revenue engine for the brand, not just a showcase

Impact

By setting up and managing the e-commerce channel from day one, I created a strong digital foundation for Leonardo Zurich. The brand now has:

  • A clear direction in its online growth strategy
  • A cohesive digital identity matching its premium positioning
  • A proven sales channel with steady growth potential