Leonardo Zurich

Meta Ads Campaigns

High-performing Meta Ads campaigns with a ROAS of 5, turning Leonardo Zurich’s Oversized Teddy Coat into a sell-out product.

Client

Leonardo Zurich

Year

2024/2025

Challenge

Leonardo Zurich needed to drive awareness and sales for its new e-commerce store, especially around its hero product, the Oversized Teddy Coat. The challenge was to cut through the noise in a competitive fashion market and deliver strong ROI on a limited budget.

Approach

I developed and executed a paid social strategy on Meta Ads (Instagram & Facebook), combining:

  • Creative testing with different ad formats and visuals
  • Precise audience targeting (prospecting and retargeting)
  • Seasonal campaigns highlighting the Oversized Teddy Coat and other premium pieces
  • Data-driven optimization to maximize returns on every franc spent

Results

  • Achieved a peak ROAS of 5 on the Oversized Teddy Coat campaign
  • Consistently drove sales and traffic with a budget of ~CHF 2,000 per month
  • Established the coat as the signature product of the season, fueling demand and brand visibility
  • Created a repeatable ad strategy that can be scaled with future collections

Impact

Meta Ads became a key growth driver for Leonardo Zurich’s e-commerce, generating a strong return on investment and positioning the brand’s hero product as a standout success. The campaigns not only boosted sales but also built awareness, leading to organic press coverage and influencer collaborations.